Digital Media Toolkit: Treating Tobacco Use Disorder in Behavioral Health Populations Report

Tobacco-related illness is the number one killer across the nation, and people living with behavioral health conditions who smoke cigarettes are four times more likely to die prematurely than those who do not smoke. Behavioral health providers are critical in providing tobacco use disorder treatment as part of their therapeutic work with patients who smoke or use tobacco products.

In April 2022, we released the Treating Tobacco Use Disorder in Behavioral Health Populations: Innovative Approaches and Uses of Approved Medication Report. The report describes innovative uses of approved medications that improve treatment outcomes of tobacco use disorder in behavioral health populations.

We hope that you will help us spread the word about this resource using the social media and electronic newsletter tools on this page. If you have questions or need help, please contact us:

Thank you for your help and partnership!

About the report

Treating Tobacco Use Disorder in Behavioral Health Populations gives behavioral health providers the latest information about innovative uses of approved medications that improve treatment outcomes of tobacco use disorder.

For years the tobacco industry has marketed tobacco products to people with behavioral health conditions in several ways, including giving free cigarettes away to psychiatric facilities. The tobacco industry has also supported some common misconceptions about tobacco and behavioral health—that cigarettes have a therapeutic effect and quitting will make symptoms worse—by funding misleading research studies.

This targeted marketing has contributed to significant tobacco related health disparities among individuals living with behavioral health conditions. Research shows that people living with behavioral health conditions who smoke cigarettes are:

Four times more likely to die prematurely than those who do not smoke.iii
More likely to smoke than people without such conditions, and smoking rates are even higher among individuals with serious mental health disorders and addictions. iv v
Smoke more cigarettes than people who smoke and do not have these conditions.
Die almost fifteen years earlier than individuals without these disorders who do not smoke.
Account for over 200,000, or nearly half, of tobacco-related deaths each year.
Behavioral health providers play a critical role in addressing this health disparity by providing TUD as part of their therapeutic work with people who smoke or use tobacco products.

How to Use This Toolkit

Step 1: Identify your audience (psychiatrists, social workers, psychiatric mental health nurses, psychiatric nurse practitioners, etc.).

Step 2: Decide which medium (Facebook, Twitter, Instagram, email, newsletter) would best reach your audience.

Step 3: Select and review the section that meets your need.

Step 4: Use the media assets provided to share with your selected audience.

Feel free to tailor the messages to fit the needs of your audience.

Meet Our Reviewers

This Report was developed by the Center for Health Systems Improvement (C-HSI) under the guidance of the Bureau of Tobacco Control, New York State Department of Health. It uses evidence and research published in peer-reviewed studies combined with expert knowledge from Tobacco Control stakeholders including the New York State Office of Mental Health (OMH), New York City-Department of Health and Mental Hygiene (NYC-DOHMH), The Center Health Systems Improvement Statewide Stakeholder New York City Behavioral Health Tobacco Work group, The New York State Office of Alcoholism and Substance Abuse Services (OASAS), Health Systems Improvement Steering Committee).

The Center for Health Systems Improvement would like to sincerely thank our funder the New York State Department of Health Bureau of Tobacco Control and the reviewers who contributed their time and expertise to the development of this report.

Meet our reviewers here.

Social Media Graphics & Captions - Facebook/Instagram

Video Trailer Announcing the New TUD Report

Facebook Caption

Post the full animated video: https://vimeo.com/736304351/0eed763812

Did you know tobacco-related illness is the number one killer across the nation? It’s even worse for people living with behavioral health disorders.

Behavioral health providers play a key role in addressing this, which is why CAI’s Center for Health Systems Improvement’s released a new report for providers to learn about the innovative uses of approved medications that improve tobacco use disorder treatment outcomes. Read the full report: https://tobaccofreeny.org/index.php/tud-report

Potential Hashtags: #BehavioralHealth #Health #System #Populations #Tobacco #Treatment #Medication

Instagram Caption

Post a clip of the animated video: https://vimeo.com/736304351/0eed763812

Have you heard about CAI’s Center for Health Systems Improvement’s new report for behavioral health providers? Learn more about the innovative uses of approved medications that improve treatment outcomes of tobacco use disorder in behavioral health populations.
Read the full report. Link in bio: https://tobaccofreeny.org/index.php/tud-report

Potential Hashtags: #BehavioralHealth #Health #System #Populations #Tobacco #Treatment #Medication

Announcing the New TUD Report

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Facebook Caption

*NEW REPORT FOR BEHAVIORAL HEALTH PROVIDERS*
@CAIGlobal’s Center for Health System Improvement put together a comprehensive report focusing on innovative uses of approved medications that improve treatment outcomes of tobacco use disorder in behavioral health populations. Learn from the experts and read this report: https://bit.ly/tudreport

Potential hashtags: #BehavioralHealth #Health #System #Populations #Tobacco #Treatment #Medication

Instagram Caption

CAI’s Center for Health System Improvement put together a comprehensive report for behavioral health providers focusing on innovative uses of approved medications that improve treatment outcomes of tobacco use disorder in behavioral health populations. Learn from the experts and read this report – link in bio.

Link for bio: https://bit.ly/tudreport
Potential hashtags: #BehavioralHealth #Health #System #Populations #Tobacco #Treatment #Medication

Share 7 Messages from TUD Report

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Facebook Caption
@CAIGlobal’s Center for Health System Improvement’s new report features seven key messages for behavioral health providers. Read the full report today: https://bit.ly/tudreport

Download image 1080 x 1080	Download image 1080 x 1080	Download image 1080 x 1080
Download image 1080 x 1080	Download image 1080 x 1080	Download image 1080 x 1080
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Instagram Caption
Scroll through to learn the 7 key messages featured in the Center for Health System Improvement’s new report. Full report at the link in our bio.

Link in bio: https://bit.ly/tudreport
Potential Hashtags: #BehavioralHealth #Health #System #Populations #Tobacco #Treatment #Medication

Social Media Graphics & Captions - Twitter

Announcing the New TUD Report

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Twitter Captions

Tobacco-related illness is #1 killer in the US and worse for those with behavioral health disorders: https://bit.ly/tudreport
OR
Read @CAIGLOBAL Center for Health System Improvement's report on new ways to use approved medications to improve treatment outcomes of tobacco use disorder: https://bit.ly/tudreport

Share 7 Messages from TUD Report

Download image 1200 x 675

Twitter Caption
@CAIGlobal’s Center for Health System Improvement’s new report features seven key messages for behavioral health providers. Read the full report today: https://bit.ly/tudreport

For Your Newsletter Text & Graphic

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New Report for Behavioral Health Providers from CAI’s Center of Health Systems Improvement (HSI)

Learn innovative, evidence-based approaches to treating tobacco use disorder in behavioral health populations

This new report focuses on innovative uses of approved medications that improve treatment outcomes of tobacco use disorder. It provides:

An overview of the seven FDA-approved medications for treating tobacco use
Key messages for treating tobacco use disorder in behavioral health populations
Recommended use of those FDA-approved medications associated with improved outcomes

The report was written for behavioral health providers practicing in all treatment settings and highlights the important role that behavioral health providers have in addressing tobacco use.

View and download the report at tobaccofreeny.org. [ insert link to: https://bit.ly/tudreport ]
Contact the project director, David Davis, with questions: This email address is being protected from spambots. You need JavaScript enabled to view it.

Email Announcement Sample Text & Graphic

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Subject: New Report for Behavioral Health Providers from CAI’s Center of Health Systems Improvement (HSI)

Preview text: Innovative, Evidence-based Approaches to Treating Tobacco Use Disorder in Behavioral Health Populations

We are excited to share a new report from CAI’s The Center for Health Systems Improvement, Treating Tobacco Use Disorder in Behavioral Health Populations: Innovative Approaches and Uses of Approved Medications. This report focuses on innovative uses of approved medications that improve treatment outcomes of tobacco use disorder. It provides:

An overview of the seven FDA-approved medications for treating tobacco use
Key messages for treating tobacco use disorder in behavioral health populations
Recommended use of those FDA-approved medications associated with improved outcomes

The report is intended for behavioral health providers practicing in all treatment settings and highlights the important role that behavioral health providers have in addressing tobacco use.

View and download the report. [ insert link: https://bit.ly/tudreport ]
To learn more about HSI, please visit tobaccofreeny.org or email David Davis at ddavis@caiglobalorg .

For Your Website: Resource Post Text & Graphic

Download image 918 x 1193

New Report for Behavioral Health Providers: Innovative, Evidence-based Approaches to Treating Tobacco Use Disorder in Behavioral Health Populations

The Center of Health Systems Improvement’s new report, Treating Tobacco Use Disorder in Behavioral Health Populations: Innovative Approaches and Uses of Approved Medications, focuses on innovative uses of approved medications that improve treatment outcomes of tobacco use disorder.

The report provides an overview of the seven FDA-approved medications for treating tobacco use, key messages for treating tobacco use disorder (TUD) in behavioral health populations, and recommended use of those medications associated with improved outcomes. It draws from the Public Health Service Clinical Practice Guidelines on Treating Tobacco Use and Dependence, the Diagnostic and Statistical Manual of Mental Disorders (5th ed.) and other primary source materials.

Visit CAI’s Center for Health Systems Improvement website to read the report today!